Read Lead: Empowering Child Literacy

Read Lead is a non-profit child literacy program. This ongoing branding project includes developing a WordPress website, creating marketing materials, designing presentations, and creating and managing social media content.

Client:

Read Lead

Year:

2017-2024

Social Media:

IG | FB

Brand Development & Online Presence

For Read Lead, I crafted a cohesive brand identity that resonates with their mission of promoting child literacy. This project involved creating a visually appealing WordPress website, designing compelling marketing materials, and developing engaging social media content. Each element was thoughtfully designed to reflect the organization’s values and to ensure a consistent brand presence across all platforms. My work aimed to enhance their online visibility and establish a strong, trustworthy image that attracts supporters and donors.

Reaching Diverse Audiences

To effectively reach Read Lead’s diverse audience, I implemented inclusive design strategies that appeal to children, parents, educators, and donors. The marketing campaigns and presentations were tailored to address the unique needs and interests of each group, fostering engagement and support from various community sectors. By leveraging social media, I amplified Read Lead’s message, driving awareness and participation. This approach not only broadened their reach but also strengthened their impact in promoting child literacy.